UPDATE: Now we have two weeks of ratings DATA, it’s time to say it LOUD and CLEAR. Quantico is on the verge of success and ABC has to do something to make sure it happens. And there’s only one way to do that now: moving the show into a more fitting timeslot. First, here’s a reminder.
- First airing of Quantico‘s pilot had 7,1 million viewers and a 1.9 (18/49) at 10pm. It was a rare 0.5 improvement from its lead-in, Blood and oil series premiere (6,4 millions, 1.4).
- ABC re-aired the pilot the following Tuesday, again at 10 after Agents of SHIELD. It gained 4,2 millions, 1.0. Which is quite good for a repeat.
- On L+3, the pilot added a strong 4 million viewers, the biggest percentage gain among all programs -new and returning- during premiere week: 56%!
- Quantico‘s episode 2 had 6,9 million viewers, matching the previous 1.9 number. No loss on a second week almost never happens (especially with a weaker lead-in: Blood and Oil scores a 1.2). It’s a very good sign for the show and ABC shouldn’t wait long to order a back-nine.
So now, what ABC should do? In fact, it’s a matter of save the newbie or save Sunday nights! If Quantico stays on Sundays at 10, it will probably go down sooner or later, especially if Blood and oil keeps on falling. If they switch them, Quantico will have to face a higher competition (including ratings juggernaut The Walking Dead). If ABC moves it to another night, then Sunday night is DEAD! Once Upon A Time is dying slowly (but will certainly have its 6th and maybe last season) and Blood and oil will be cancelled. Can ABC afford to wait midseason for launching new shows like The Family and Kings and Prophets or returning Secrets & Lies and American Crime?
Here are the solutions:
- Switching Quantico & Blood and oil‘s timeslots
- Switching Quantico & Nashville‘s timeslots (wednesday at 10). It will have to face Code Black & Chicago PD.
- Putting Quantico on Tuesday at 10, moving Wicked City to midseason. But it will have to face Limitless & Chicago Fire.
- Keeping it on Sunday at 10 and giving it a better lead-in ASAP.
What’s your opinion?
First published september 11th
During the upfronts last may, the scheduling of Quantico came as a surprise. What seemed to be ABC’s biggest asset for fall, apart from The Muppets on the comedy side, was meant to be wasted in the uneventful -and even death slot- Tuesday at 10, right after Agents of SHIELD, replacing very modest Forever. But a few weeks later, ABC decided to move Quantico to Sundays at 10 (mostly because the spot was vacant when they decided to rework Kings And Prophets heavily – and pairing Kings with Blood and Oil made no sense). It looked like a better option but certainly not the best one they could have come up with. So, what happened? Does ABC really have faith in Quantico to throw it to the wolves this way? I scratched my head all summer long and here are the theories that might explain this weird and dangerous choice.
Theory #1 – Agents of DEATH
The most logical choice was to put the show right after The Muppets and Fresh Off The Boat, on Tuesdays at 9, and move Agents of SHIELD at 10. But Marvel was certainly not OK with it. The show needs at least 4 seasons for syndication purposes and moving it later in the evening was sending it to a quicker death. ABC would not have been allowed to do that. Marvel business remains a priority for Disney (as the order for a second season as a second chance for Agent Carter proves it too).
Theory #2 – Quantico’s Anatomy
Quantico looks like a Shonda Rhimes show but IS NOT a Shondaland-produced show. If it were they probably would have treated it better. Maybe they would have waited midseason to launch it after Scandal inside #TGIT when How To Get Away With Murder sophomore season had come to an end but they already had Shondaland’s The Catch to do that. And let’s not forget Grey’s Anatomy started on Sundays at 10. Quantico shares some DNA with it. So… Yeah but Desperate Housewives was the lead-in at the time and it was at its peak. It’s a very different story now…
Theory #3 – Blood and whaaat?!
Now, Quantico‘s lead-in is another newcomer: Blood and oil. And it’s the weakest drama entry of the season for ABC, in my opinion. So what was their thinking? It’s pretty obvious in fact: after the huge success of Empire, they were the only network to have a soap ready for fall. They took the opportunity to be the first to pull the trigger. They are hoping for an audience’s sudden craving for the genre. I think they are mistaken. Empire didn’t work because it’s a soap. It worked because it’s Empire. And Blood and oil doesn’t share a lot with Empire. First: it’s not funny. Second, it doesn’t have a Cookie. Neither OMG moments, at least in the pilot. It’s not good enough. And as much as I know, they didn’t reshoot the pilot, just a few scenes because they changed some part of the cast. So the first impression will basically seal its fate. The show is doomed and could damage Quantico… Giving up on Quantico just to give a better chance to Blood and oil makes no sense. It’s plain stupid. How to get away with a hit!
Theory #4 – Fear The Walking Dead… and Homeland
If ABC had decided to put Quantico on Sundays at 9, then the show would have had to fight against The Walking Dead, a ratings juggernaut, most of the year, plus Homeland, with which it shares a terrorist context. Since Blood and oil is more of a feminine show and Quantico can attract men a little bit more (even if there is the traditional Sunday Night Football on NBC), it was the safest choice. And let’s not forget Game of Thrones will be back on HBO in the same timeslot in 2016. Plus, those shows are strong on social medias, Quantico has everything to be too. On Sundays at 10, there is a place for it. Quantico could do on Sundays what How To Get Away With murder did on Thursdays, with a more compatible and stronger lead-in, though.
Here is what’s gonna happen in my opinion. Blood and oil will start okay. Quantico will do slightly better at 10. After a few weeks, ABC will switch both shows. Quantico will grow, earn its “back nine” order whereas Blood and oil will die slowly. Come midseason, they will replace it with The Family the week following the Oscars ceremony, that will do much better. Quantico will be renewed for season 2 and became the hit it was always supposed to be.