UPDATE: Why the f**k “Quantico” is at 10pm on Sundays? Here are some theories

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UPDATE: Now we have two weeks of ratings DATA, it’s time to say it LOUD and CLEAR. Quantico is on the verge of success and ABC has to do something to make sure it happens. And there’s only one way to do that now: moving the show into a more fitting timeslot. First, here’s a reminder.

  • First airing of Quantico‘s pilot had 7,1 million viewers and a 1.9 (18/49) at 10pm. It was a rare 0.5 improvement from its lead-in, Blood and oil series premiere (6,4 millions, 1.4).
  • ABC re-aired the pilot the following Tuesday, again at 10 after Agents of SHIELD. It gained 4,2 millions, 1.0. Which is quite good for a repeat.
  • On L+3, the pilot added a strong 4 million viewers, the biggest percentage gain among all programs -new and returning- during premiere week: 56%!
  • Quantico‘s episode 2 had 6,9 million viewers, matching the previous 1.9 number. No loss on a second week almost never happens (especially with a weaker lead-in: Blood and Oil scores a 1.2). It’s a very good sign for the show and ABC shouldn’t wait long to order a back-nine.

So now, what ABC should do? In fact, it’s a matter of save the newbie or save Sunday nights! If Quantico stays on Sundays at 10, it will probably go down sooner or later, especially if Blood and oil keeps on falling. If they switch them, Quantico will have to face a higher competition (including ratings juggernaut The Walking Dead). If ABC moves it to another night, then Sunday night is DEAD! Once Upon A Time is dying slowly (but will certainly have its 6th and maybe last season) and Blood and oil will be cancelled. Can ABC afford to wait midseason for launching new shows like The Family and Kings and Prophets or returning Secrets & Lies and American Crime?

Here are the solutions:

  • Switching Quantico & Blood and oil‘s timeslots
  • Switching Quantico & Nashville‘s timeslots (wednesday at 10). It will have to face Code Black & Chicago PD.
  • Putting Quantico on Tuesday at 10, moving Wicked City to midseason. But it will have to face Limitless & Chicago Fire.
  • Keeping it on Sunday at 10 and giving it a better lead-in ASAP.

What’s your opinion?

 

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First published september 11th

 

During the upfronts last may, the scheduling of Quantico came as a surprise. What seemed to be ABC’s biggest asset for fall, apart from The Muppets on the comedy side, was meant to be wasted in the uneventful -and even death slot- Tuesday at 10, right after Agents of SHIELD, replacing very modest Forever. But a few weeks later, ABC decided to move Quantico to Sundays at 10 (mostly because the spot was vacant when they decided to rework Kings And Prophets heavily – and pairing Kings with Blood and Oil made no sense). It looked like a better option but certainly not the best one they could have come up with. So, what happened? Does ABC really have faith in Quantico to throw it to the wolves this way? I scratched my head all summer long and here are the theories that might explain this weird and dangerous choice.

 

Theory #1 – Agents of DEATH

The most logical choice was to put the show right after The Muppets and Fresh Off The Boat, on Tuesdays at 9, and move Agents of SHIELD at 10. But Marvel was certainly not OK with it. The show needs at least 4 seasons for syndication purposes and moving it later in the evening was sending it to a quicker death. ABC would not have been allowed to do that. Marvel business remains a priority for Disney (as the order for a second season as a second chance for Agent Carter proves it too).

Theory #2 – Quantico’s Anatomy

Quantico looks like a Shonda Rhimes show but IS NOT a Shondaland-produced show. If it were they probably would have treated it better. Maybe they would have waited midseason to launch it after Scandal inside #TGIT when How To Get Away With Murder sophomore season had come to an end but they already had Shondaland’s The Catch to do that. And let’s not forget Grey’s Anatomy started on Sundays at 10. Quantico shares some DNA with it. So… Yeah but Desperate Housewives was the lead-in at the time and it was at its peak. It’s a very different story now…

Theory #3 – Blood and whaaat?!

Now, Quantico‘s lead-in is another newcomer: Blood and oil. And it’s the weakest drama entry of the season for ABC, in my opinion. So what was their thinking? It’s pretty obvious in fact: after the huge success of Empire, they were the only network to have a soap ready for fall. They took the opportunity to be the first to pull the trigger. They are hoping for an audience’s sudden craving for the genre. I think they are mistaken. Empire didn’t work because it’s a soap. It worked because it’s Empire. And Blood and oil doesn’t share a lot with Empire. First: it’s not funny. Second, it doesn’t have a Cookie. Neither OMG moments, at least in the pilot. It’s not good enough. And as much as I know, they didn’t reshoot the pilot, just a few scenes because they changed some part of the cast. So the first impression will basically seal its fate. The show is doomed and could damage Quantico… Giving up on Quantico just to give a better chance to Blood and oil makes no sense. It’s plain stupid. How to get away with a hit!

Theory #4 – Fear The Walking Dead… and Homeland

If ABC had decided to put Quantico on Sundays at 9, then the show would have had to fight against The Walking Dead, a ratings juggernaut, most of the year, plus Homeland, with which it shares a terrorist context. Since Blood and oil is more of a feminine show and Quantico can attract men a little bit more (even if there is the traditional Sunday Night Football on NBC), it was the safest choice. And let’s not forget Game of Thrones will be back on HBO in the same timeslot in 2016. Plus, those shows are strong on social medias, Quantico has everything to be too. On Sundays at 10, there is a place for it. Quantico could do on Sundays what How To Get Away With murder did on Thursdays, with a more compatible and stronger lead-in, though.

Prediction

Here is what’s gonna happen in my opinion. Blood and oil will start okay. Quantico will do slightly better at 10. After a few weeks, ABC will switch both shows. Quantico will grow, earn its “back nine” order whereas Blood and oil will die slowly. Come midseason, they will replace it with The Family the week following the Oscars ceremony, that will do much better. Quantico will be renewed for season 2 and became the hit it was always supposed to be.

 

READ QUANTICO PILOT PREVIEW

4 comments

  1. A says:

    If Blood and Oil will be flop, Quantico also will be dead. Whey not has names in cast like How to Get Away with Murder, and show has so many cliche and unoriginal plot. I think that they will be review both shows for full season with average demo 1.8-2.3 for Oil, and 1.5-2.0 for Quantico that will be great for dead sunday.

  2. tash says:

    LOL, i knew you were a big fan of Quantico since you read the script and i know you want it to be a huge hit but i didn’t realize you were so obsessed with it 🙂

    In my opinion, Quantico is the kind of show that can succeed at 10 p.m. We know how hard it is to get the audience watch your show live when it’s at 10 p.m. The only series that did that had either a good lead-in (Blacklist) or OMG moments (Revenge season 1, Scandal season 2/3, HTGAWM). Others like Nashville, Chicago Fire / PD have a core audience but are not hits.

    And i guess abc conducted marketing research for their pilots and Blood & Oil probably had the best match on paper for the 9 pm slot on Sundays.

    And i agree with your prediction though i think Blood & Oil could get a back 9 order.

    • Lulla says:

      I’m not obsessed! Well, I might be a little.
      I agree with you, it can succeed at 10pm, but it can also be at 9.
      For sure, ABC conducted marketing research, but it doesn’t mean it’s true. Or every show would succeed. In fact, it’s not that “Blood and oil” is not a 9pm show. It’s just that it’s not worth a better timeslot than Quantico and certainly not be used as a lead-in for Quantico. Because lead-in still matters. Especially on ABC. Blood and Oil matches better with OUAT than Quantico but Revenge didn’t work at 9 so…

      • tash says:

        I totally agree. I just think in the end, the current configuration makes sense in a way.
        About marketing research, I think you’re right. I remember a few seasons ago when cbs put We Are Men after How I Met Your Mother because their marketing research said the 2 sitcoms shared the same audience… We saw the result lol.

        In the end, the big problem is Agents of Shield which doesn’t deserve to be at 9 and it’s going to be a problem as long as it’s in the air. There is no good time slot for it because it has nothing to do with the whole abc line-up. It is a bad lead-in, bad lead-out and I would definitely put it at 10 where it can’t hurt anything.

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